Luxair reveals strategic plans for Luxembourg-Dublin route re-launch

Eric Anselin (Luxair), Josep Huggard (ILCC) and Thomas Fischer (Luxair) Photo: Wort English

Eric Anselin (Luxair), Josep Huggard (ILCC) and Thomas Fischer (Luxair) Photo: Wort English

In an event hosted by the Ireland-Luxembourg Chamber of Commerce on Tuesday at Findel airport, senior Luxair representatives revealed the marketing actions and strategic planning involved in the re-launch of the Luxembourg-Dublin flight as of March 30.

Three years after the airline decided to discontinue flights to the Irish capital, Luxair is set to resume a direct route with four weekly flights – Monday, Wednesday, Friday and Sunday – for the entire summer season, with the last flight scheduled for October 24.

The new flights will be operated by a Bombardier Q400, a more modern and comfortable aircraft, expected to carry some 14,000 passengers between April and October, as revealed by Luxair Vice-President Marketing Eric Anselin.

Four weekly flights on offer

With midday flights on offer during the week and evening flights available on Sunday, Luxair Vice President for Planning and Airport Relations Thomas Fischer told the local Irish business community that the times proposed “are more flexible and suitable for a wider segment of our customers.”

To mark the re-launch of the two-hour long flight to the Irish capital, Luxair has partnered up with Irish beer brand Guinness and is also planning a B2B event with Dublin Airport next month to promote the route in Ireland.

Following a short welcoming speech by Joe Huggard, President of ILCC, and a detailed presentation of the Dublin route by Luxair representatives, event participants were welcomed to participate in a Q&A session.

Luxair Dublin route still in development

With no official plans to extend the direct flight to Dublin beyond October 24, Luxair representatives pointed out that the route was still in development, and that a final decision would be made in accordance with the market needs to be recorded in the months to come.

The re-launch of the direct Dublin route from Findel Airport follows the opening of a Luxembourg-Copenhagen service in June last year and makes part of the airline’s new strategy to offer customers better and more flexible services.

Luxair Airlines was founded in 1948 and currently offers flights to 21 destinations across Europe.

An article published under my name on March 12, 2014, on Wort English in Luxembourg.

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